SEO has changed so much over the years and unless you are constantly learning and evolving with your seo strategies you are probably getting penalized in rankings. Your rankings will rise and fall based on how well you keep up with Google search algorithm.
Google assesses the authority of a site and ranks it accordingly. If you are perceived as the go-to person in your industry, then you are looked at and ranked more favorably. We call this authority domination.
If you want to dominate search results in your local niche, you can check the local seo resource above. They have services that can assist you.
Figure out the Best Ways to do SEO Campaigns
If you need help finding more effective ways to do SEO, then check out the site. If is one of the best and provide great results. There are several things you can focus on rankings. Some of these things are Facebook Pages, Twitter Accounts, YouTube Videos, websites, etc.
Using the right search engine optimization strategies can make a difference in your long term success.